M+ Primal - LO STUDIO + Massimo Nadalini


We wanted to design a material that would fall outside an accurate classification.

We started from the patches of ancient floors in which the original surface, worn or broken, is sealed with portions of new material generating irregularities and randomness of patterns on the surface.

Primal is an investigation of recovery surfaces in which elements of different materials coexist harmoniously.

Primal is a collection of glazed porcelain stoneware, suitable for indoor and outdoor use, has a thickness of 10 mm and is available in 5 colors in the format 90×90 cm and in 3 colors in the format 60×120 cm.

Primal is characterized by a surface that is not perfectly regular and by an aesthetic in seeded, whose uneven distribution and changes of tone are desired. The random arrangement of the material ensures maximum surface naturalness.