In 2003, after gaining experience in the world of creative and design, Paola Ascari and Alberto Zattin, partners in life and in work, decided to pursue their own creative vision and founded LO STUDIO.
LO STUDIO projects seamlessly integrate artistic and creative direction, graphic design, architecture, exhibit design, interior design and product design for a humanistic approach that views creativity as a shared experience, uniting people and disciplines in one coordinated effort.
The firm’s professional collaborations span a wide range of sectors, from boating (Ferretti Group) to fashion (Salvatore Ferragamo and Twin Set), industrial design (Davide Groppi, DA A Italia, Brix) to lighting design and site-specific art installations.
LO STUDIO has gained extensive experience in the ceramic industry through collaborations with Casamood and the Florim group, working on creative direction and product design.
ADI BOOTH DESIGN AWARD for the architecture of the M + / CERSAIE 2019 exhibition pavilion
Primal is a collection of glazed porcelain stoneware, suitable for indoor and outdoor use, has a thickness of 10 mm and is available in 5 colors in the format 90×90 cm and in 3 colors in the format 60×120 cm.
Primal is characterized by a surface that is not perfectly regular and by an aesthetic in seeded, whose uneven distribution and changes of tone are desired. The random arrangement of the material ensures maximum surface naturalness.
The mosaic becomes a seamless surface, when the chips and the joint generate a single pattern that overcomes the sheet’s outline.
Cuts of matter from out of square geometries enter a regular grid where the joints mark the rhythm of the gaze.
Crack! resolutely shifts the point of view from the chips to the grid that contains them, reaching continuity through a dialogue between container and joint.